Easyfundraising. That Thing x Rocio Egio

¡Hola amigos!

Last April, the design agency That Thing contacted me to create a huge suite of illustrations for the rebrand of easyfundraising, the UK’s biggest charity shopping site.

Whether it’s a train ticket or stuff for the house, most of us have to spend money every day. So why not turn that into something good? easyfundraising turns daily spending into cash for causes.

To show the sheer breadth of products you can buy with easyfundraising’s 7,000 partner brands, That Thing commissioned my work to create a suite of illustrated icons. Simple, no-fuss. Everyday and not indulgent. 

Through the illustrations, we aimed to add a touch of joy to the brand and demonstrates how everyday actions and objects can lead to positive outcomes.

It was a lot of fun being part of the That Thing team for a few months. We work together on the list of icons to be illustrated, the color palette and the final compositions.

You can see more of the project here.

Thanks for reading and have a joyful day amigo!