this is ME, Rocío!
A Spanish illustrator and creative coach based in Switzerland.
Ever since I was a little kid, I wanted to be an artist. “Mamá, I want to be artista!”
Turns out, I’ve always been dyslexic and naturally seen the world through images. So being an artist was pretty much the dream job: turning the world around me into visuals, because that’s how I make sense of it.
The path there, however, wasn’t exactly a straight line… but that’s another story. Eventually, in 2019, Rocio Egio Studio was born.
Head over to my projects and you’ll see what I’ve been cooking ever since: tasty visual stories for food brands, restaurants, publications and products around the world.
Along the way, illustration helped me build something else too: an identity, a brand and my own creative voice. And that sparked a new curiosity: what makes each of us creatively different?
In 2023, that curiosity grew into my own el Bloom Method, courses and workshops, and eventually into el Bloomers.club, where I help other creatives discover their superpower, find their Creative Voice and build a business around it.
Artist, creative cheerleader and siempre full of joyful energy. That’s me, amigos!
Selected clients
23bis . Ace & Tate . Adobe . Apartment Therapy . Apple . Architecture Suisse . Casetify . Chic Cham . Chronicle Books . CNN . Conde Nast . Courier Magazine . Creo Creative Studio . Delish Magazine . Dyson . Easyfundraising . Eat Voraciously . El Pais Retina . Festela . Geneva Solutions . Harvard Business Review . International Trade Center . It’s Nice That . Kiss the Design . Lausanne Lumières Festival . Le Temps . Les Echos . Linkiesta . Linktree . Los Angeles Times . Maison Georges . Martini . McDonald's . Minimalism . Mint Magazine . Monosus . Morning Brew . Mr Marcel School . Outfits Studio . Print Club Torino . Punch Drinks . Siradis . Society . Swiss Truffle Dealers . Talking . Tapas Magazine . Tesco . That Thing . The Design Kids . The Guardian . The New York Times . The Washington Post . Torino Graphic Days . United Nations . Viu Eyewear . Weight Watchers . Zenchef
Press
24 Heures . AWW Magazine . Ballpitmag . Brilliant Artist . Chocolate Rojo Creatividad . CNN . Creative Boom . Egresados Arquitectura . Epic Magazine . Espaces Contemporaines . Graffica . Green Queen . Impresum 2021 . Impresum 2024 . It's Nice That . J’aime pas les dimanches . Maisons et Ambiances . Moo . Stir World . Tapas Magazine 2020 . Tapas Magazine 2025 . The Beacon . The Design Kids . Valencia Plaza
Talks and lectures
Adobe Live . Barreira Design Week . Blanc! Festival . Cactus Festival . Creative Mornings Lausanne . Detrás del Diseño . La Casa Encendida . Ladies, Wine & Design Barcelona . Mr Marcel School . Paula Festival . Torino Graphic Days . UPV - Universidad Politécnica de Valencia . Zestafesta
Podcast
BBC – The Food Chain . Desastres Creativos . Edible Words . Food Matters . Happy Designer . Soul Doodles . Listen to all my podcast features →
Superpower: Dyslexia
Mission: Spread entusiasmo and joy
Biggest achievement: Find my Creative Voice
Favourite ingredient: Persistence
Core Value: Authenticity
Heritage: Food
Dream Project: Illustrate my abuela Carmen’s cookbook
