Joyful graphic design and illustration
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Taking farmers back to school

Stéréo-mythes is a collection of interactive sculptures designed to talk about gender and diversity. 

This installation was designed in the context of the Spielact Festival, an annual Geneva event, that invites the public (children and adults) to play, question and interact on fundamental issues. In its first edition, Juin 2019, the topics were: gender and sexuality, the city of the future and the human increased.

Stéréo-mythes is a character (de) construction game that promotes diversity, respect and tolerance for both children and adults. The goal? Reflect on the great diversity of expressions of gender as well as stereotypes that stick to the skin. 

During the Spielact Festival exhibition we animated a workshop for children, in collaboration with the Bibliothèque de la Cité in Geneva. Through stories, characters and games the children learned that differences can make us unique and special.

Client: Spielact Festival. Bibliothèque de la Cité.

Services: Art direction. Visual identity. Print design. Digital design. Media design. Workshop design. Workshop execution. 

Year: 2019

Photography: Alpeaks Creations

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Taking farmers back to school

The International Trade Center implementes an European Union funded project to promote spices exports from Tanzania. They have identified Cinnamon as a high potential spice because Tanzania is among the very few countries who produce true Cinnamon. However, lack of knowledge in Cinnamon processing has meant that Tanzania sits at the bottom of Cinnamon value chain. They are trying to change that by bringing Sri Lankan knowledge to the Tanzanian farmers.

The first step was to get the training model right, because to date, they were using fat manuals that the farmers can’t read. For change this, they wanted to create a series of illustrations, like a comic book that tells a story. As a result “Management of Cinnamon” an illustrated manual that mapped the journey of Cinnamon processing.

After several meetings with the experts from Sri Lanka we defined 13 essential steps. We illustrated each one by showing an African man and a woman producing and processing Cinnamon. Finally we created a poster an a manual that were printed and distributed among the farmers for the training.

The International Trade Center will work on Cinnamon upgradation until 2022, by when they hope that Tanzania would be a force to reckon with in the world Cinnamon market. 

If you wish to know more, read here and here.

Thanks Aman Goel for your trust.

Client: International Trade Center

Services: Editorial illustration. Editorial design. Print design.  

Year: 2019

 
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