Viu Eyewear is a Swiss brand that combines quality materials with design to create unique and handmade glasses. The brand invited Rocio Egio to customize their cases during a special event.
The visual concept “Le myope” comes from the vision of the world when a myopic doesn’t wear glasses. The reality becomes abstract, transformed into plains, lines and points.
Client: Viu Eyewear
Services: Art direction. Illustration. Visual identity. Print design. Digital design. Social media content. Event animation.